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The Role of Theory in Marketing Scholarship and Practice（2）

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The Role of Theory in Marketing Scholarship and Practice（2）

       2014年中国市场营销国际学术年会——营销文献用到的所谓理论，大部分借鉴于其它学科或者严格意义上幷不是理论。本片由Kumar教授与大家分享什么是理论、理论的特征、提供具有理论性的的意义和有用的市场建议和探讨理论和方法之间的关系等内容。

Guests ：

Prof. David Stewart

Keyword ：

市场营销 营销学术 营销理论 市场

Year：2014


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